Introduction to SciSports

SciSports is a global leader in AI-driven football analytics, delivering real-time, actionable insights into player and team performance. Their innovative solution empowers clubs, federations, agents, and analysts to make data-driven decisions in performance optimization, match strategy, and recruitment, ensuring a competitive edge in the fast-paced world of football.

With a database of over 275,000 professional and senior players and a track record of serving more than 180 teams globally, SciSports has established itself as a trusted partner in sports intelligence, for customers such as the KNVB, ESPN, Ajax and Juventus, among others.

The Challenge

Preparing SciSports for a successful transaction

SciSports had built an impressive product and client base in Europe, but needed to refine its company narrative to attract strategic buyers. To maximize their valuation and positioning, they needed a compelling story that clearly articulated their market opportunity, technological edge, and growth potential.

While SciSports had strong traction in Europe, their positioning towards investors lacked a cohesive structure covering critical aspects such as their go-to-market strategy, technology roadmap, commercial expansion plans, and competitive positioning in the market. To address this, they engaged us to enhance their investor materials and guide them through the acquisition preparation process.

Our approach

Crafting a compelling acquisition narrative with supporting materials 

To strengthen SciSports’ positioning, we worked closely with their leadership team to refine their story and structure their pitch deck and supporting materials. This involved in-depth discussions on their:

• Go-to-market strategy – Defining & quantifying key revenue drivers and expansion plans

• Technology & roadmap – Highlighting their unique competitive advantage arising from their technical infrastructure and years of R&D

• Commercial growth – Showcasing traction, partnerships, and scalability

• Competitive landscape – Positioning SciSports within the sports tech ecosystem as a unique company with significant organic and inorganic growth opportunities 

• Market opportunity – Framing the strategic value of the business to potential acquirers

We helped SciSports translate these insights into a compelling story, with supporting materials, that clearly communicated their value proposition, ensuring they were well-prepared to engage with potential buyers.

The results

SciSports successfully acquired

By refining their story and materials, we helped SciSports strengthen their positioning, leading to a successful acquisition. The improved investor-facing foundation gave them the clarity and confidence needed to engage buyers, articulate their strategic value, and ultimately close the deal.

• Acquired by VANAD Group

• 2 months required for preparation

• 40% of hours saved for the leadership team

• Ability to get in front of 12 potential investors within 2 weeks